• Advertising
• 1 min read

Snacking brand 4700BC has launched a digital ad film for Corn Chips+.

With a take on the future and chips, the film is crafted with 3D stills giving a message on the impending arrival of never heard futuristic Chip Product. The film has Mr. BC, their lead character, who plays a time traveller from the future and here to warn the consumers about an irresistible range of chips.

Chirag Gupta, founder of 4700BC said, “Who doesn't love chips, but let's be real, they usually aren't the healthiest option. But we were fortunate to have come across a new age method of solving this problem, and with months of experimentation came together a product that we can now claim is the future of Chips - Corn Chips+. So, it is time we upgrade to the future with this much better chip."

Abhishek Kumar, head-marketing, said "This chip is a better chip! Such a done-to-death proposition, right? Remember, Chips is a saturated market filled with multiple age-old marketing communication. Looking at this, we should have worried, right? But, well, we got rather excited.”

“The solution was - 'Own the future.' When it came to our film, we realised that expressing a 'negative,' even if it is trivial, is an engaging and compelling strategy since it makes the brand appear more honest, approachable, and human.” Kumar added.